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APPLICATION
Revo Digital Bank
New Digital Bank with Eye-Level Financial Experience
The Concept
The goal of the project was to design a new digital bank. I embarked on this project with the desire to bring a fresh perspective on the future of banking and to develop a new and refreshing financial experience.
The Process
The Research
As part of the research process, I conducted interviews with users to understand the gap between the target audience and existing banks. I explored various financial institutions, both locally and globally, aiming to identify the needs of users who currently lack satisfactory solutions from existing platforms. Several significant points emerged during the research:
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Many users perceive traditional banks as bureaucratic, outdated, and inaccessible.
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Many users find the bank overwhelming, and lack the necessary financial knowledge to navigate it.
User Personas
Shir, 28
Shir holds a degree in architecture and currently works in an architectural firm. She is trying to learn how to manage her finances effectively to save for the future
Goals​
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Overcome fear of dealing with money
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Feel confident and in control of her financial management
Frustrations​
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Struggles to understand how banks operate and how to handle finances within them
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Dislikes waiting on hold with customer service, and prefers managing tasks through the app
Dan, 35
Dan recently started a small business and is looking for new ways to manage his money efficiently and conveniently. His financial knowledge is relatively limited, and he's trying to learn the basics of finance.
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Goals​
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Save time and effort in managing business finances
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Finding financial solutions tailored to him as a small business owner
Frustrations​
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He needs to learn a lot about finance, which takes up a lot of his time
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There's a lot of bureaucracy he needs to deal with, and he's not sure if he's doing it correctly
Solution Development
Revo is a new digital bank that prioritizes a user-friendly financial experience. It's a game-changer in the banking world, here to revolutionize the industry. He makes the experience simpler, through two main ways:
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"Eye-level" content - delivering information in a simple manner suitable for those with limited financial knowledge.
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User-friendly app - making the app easy, unintimidating, and even enjoyable to use.
‘Revo’ is a new digital bank that emphasizes a user-friendly financial experience. It's a game-changer in the banking world, here to revolutionize.
Wireframe
Starts on Paper
Transfers to Figma
Style Guide
Based on the understanding that the new bank represents a revolution in the banking world, I decided to infuse the visual language with values of innovation and rebellion. I chose to incorporate a visual representation of a flag into the logo as a symbol of revolution. Additionally, I opted to use historical imagery of revolutions, juxtaposed with a modern graphic interpretation. Alongside this, I selected black and green colors, associated with the realms of finance and commerce.
The Solution
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